Join the Bloom & Grow Garden Club!

Let Maria slide into your inbox twice a month with planty education and inspiration created just for YOU to help you “keep blooming and keep growing” your indoor jungles and spirits (you’ll also be the first to know about upcoming events, launches and other exciting things we are working on!).

How to Start a Product-Based Planty Business // Plus a HUGE announcement! with Samantha of Hemleva, Ep 149



Plant friends, this has been in the works for almost two years and I am so excited to finally be able to share it with you! Two YEARS of quietly working on a very special project with our guest, and not being able to talk about it! We will dive more into this project in the second half of this episode, but more importantly, we get to know Samantha Leung. Samantha, the founder of the well-known plant brand Hemleva, is the real deal. She's so freaking smart, she's kind, she's generous, she's honest, and she’s built her business with such integrity and hustle and grown a thriving business that creates botanically inspired products. In this episode, we are so lucky to be joined by Samantha to learn how she got to where she is now, and I’ve been lucky enough to have gotten to know her offline over the last year because we’ve been working on a very special project! Find out what it is in the ep!


Join the Bloom and Grow Garden Society!

The Bloom and Grow Garden Society is your one-stop shop for plant parenthood growth. When you join, you'll gain full access to the Garden Party Community Platform and App PLUS monthly plant care lectures with Horticulturist in Residence Leslie Halleck, monthly office hours with Leslie to troubleshoot your personal plant care issues and monthly Growing Joy Calls with Maria to develop our community of Society Members and explore the plant/person connection.

Click here to join us!

Don't forget to subscribe to the podcast,

so you don't miss the amazing episodes we have coming up!


In this episode we learn:

  • [01:27] What to expect from this episode
  • [04:26] How one woman’s jewelry collection was used to make diplomatic history
  • [05:41] What was Samantha’s first-ever product?
  • [06:28] How Samantha got started with pins
  • [08:44] Why are plants important to Samantha?
  • [10:28] How plants carry our memories with them
  • [12:26] Where did Hemleva get its name from and what does it mean?
  • [15:10] What was Hemleva’s first year in business like?
  • [17:50] How did Samantha go about Hemleva’s logistics and business requirements?
  • [20:04] What other crafts has Samantha tried building a business for?
  • [23:02] Maria shares some of the challenges as a woman entrepreneur
  • [26:15] How does Samantha handle her entrepreneur days?
  • [27:42] Where to get the high-quality vegetable plants this season
  • [29:17] The best indoor and outdoor gardening products for you and your pets
  • [31:47] How does Samantha ideate, develop, and execute a product?
  • [33:56] What tools does Samantha use to create a product?
  • [35:27] How does Samantha source people and businesses she works with?
  • [37:49] What does the process or ordering samples look like for Hemleva?
  • [39:36] How does Samantha decide her inventory?
  • [41:00] How profit margins differ in different business categories
  • [44:19] In what ways is Hemleva structured to give back to different organizations?
  • [45:57] What does One Percent for the Planet do?
  • [47:56] What does work-life balance look like for Samantha?
  • [50:47] How to figure out your own workflow and work schedule
  • [52:37] How baking helps Samantha with her focus
  • [54:24] Maria and Samantha’s very special collaboration!
  • [56:26] Asking Samantha to illustrate the book cover
  • [01:00:20] Samantha shares her experience illustrating her first book
  • [01:03:32] Growing Joy merch collection with Hemleva!
  • [01:04:44] Your official invitation to the Growing Joy launch celebration
  • [01:06:09] How to join the Growing Joy giveaway for a free book!
  • [01:07:54] Samantha shares a juicy sneak peek of Growing Joy
  • [01:10:56] Sisterhood of The Traveling Plants
  • [01:11:58] How Samantha inspires Maria
  • [01:13:29] Maria’s reflections on writing a book and running a podcast

Mentioned in our conversation:

Thank you to our episode sponsors:

Territorial Seed Company

Excited for this year's growing season? If you’re looking for plants for your garden, skip the lines at the garden center and let Territorial Seed Company deliver top-of-the-line, healthy and hardy vegetable plants right to your door! They have a great line of pre-grown plants, an expansive seed catalog, and over 40 years of experience delivering the best seeds and plants for everyone's garden. They are offering an exclusive discount just for listeners of Bloom & Grow Radio, use code GROW10 to get 10% off your first order. Order now at

Espoma Organic

Espoma Organic is dedicated to making safe indoor and outdoor gardening products for people, pets, and the planet. They have an amazing variety of high-quality, organic potting mixes, garden soil, fertilizers, and pest control products that are organic and eco-friendly. To learn more about their pet safe indoor and outdoor gardening products, visit to find your local Espoma dealer or check my Amazon storefront.


Follow Samantha: 



Follow Maria and Bloom and Grow Radio:

Join the Bloom and Grow Garden Party Community Platform & App AKA the plantiest and kindest corner of the internet!

Take the Bloom and Grow Plant Parent Personality Quiz (Get the perfect plants, projects and educational resources for YOUR Lifestyle)

Support Bloom and Grow Radio by becoming a Plant Friend on Patreon!

Instagram and Facebook: @BloomandGrowRadio

Tiktok: @bloomandgrowradio

Subscribe to the Bloom and Grow Youtube Show! /Bloomandgrowradio


Join the (free) Garden Club:

Leave a Reply

Follow along,  plant friends!


Stop wasting money on plants that don’t fit with your lifestyle.

Take the Plant Parent Personality™ quiz, and get curated recommendations for plants, projects, and podcast episodes inspired by your lifestyle to unlock your Plant Parent Potential!

Take the Plant Parent Personality™ Quiz