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There are so many different reasons to love hoyas, plant friends. They are gorgeous, drought-tolerant, and relatively easy to care for once you nail down a few key tips! Hoyas had a moment on social media in 2021 and 2022 due to their incredible diversity—Hoyas can look so different from each other, and if you’re a curious plant collector (see which one are you with my plant personality test), this is the perfect genus for you!
In this ongoing mini-series, I’ll take you through how to care for hoyas indoors and I will also introduce you to my favorite Proven Winners varieties!
Growing Joy: The Plant Lover's Guide to Cultivating Happiness (and Plants) by Maria Failla, Illustrated by Samantha Leung
so you don't miss the amazing episodes we have coming up!
There was one viral moment that featured Hoya blooms in time-lapse videos on Instagram, and you see little star flowers bursting open (often synchronized with music). These blooms have such a lovely scent—one of the things why people love Hoyas.
For me, Hoyas hold a special place in my heart, especially the Hoya kerrii—also known as the sweetheart plant, which has heart-shaped leaves perfect for Valentine's Day. It's a very popular plant and I incorporated it into my wedding. It was part of the tablescape, and everyone it brought home with a special note: “Take a piece of our hearts home with you” because it was heart-shaped!
Before we dive into care tips, let's zoom out and think about where Hoya comes from. Hoyas are mostly epiphytic plants, which means they climb all over trees and other plants in the jungle. They're primarily found in Southeast Asia, with some species hailing from Australia, Papua New Guinea, and parts of China and India.
In their natural habitat, Hoyas send out their stems or vines first, and then the leaves grow afterward. This growth pattern helps them climb and explore their surroundings and search for the perfect spot to settle in.
Hoya likes more light than you'd expect. In fact, most Hoya troubleshooting comes down to one thing: more light!
They love bright, filtered light for the best growth. But it can lead to sunburn if you expose them to too much light, so always be careful. Some people also try to expose their Hoyas to too much sun because they want to bring out pink hues, but it’s not always the healthiest choice for your hoyas.
I've neglected my Hoyas so badly, and they've survived! Their leaves are succulent-like and super drought-tolerant. In fact, I have left my Hoya without water for 3-4 weeks before (I don’t recommend doing it, but they've handled it like champs).
Just water the plant when the top inch of soil is dry, and then give it a good drench. Let the water flow through the drainage holes and wait for the top inch to dry out before watering again. Hoya really doesn't like wet feet, so err on the drier side rather than overwatering.
I like planting my Hoya in a chunky, aerated mix like Espoma Organic potting mix with a little orchid bark mixed in for extra airiness. You should use terracotta pots for Hoya because they help wick away excess moisture!
And when it comes to pot size, Hoyas prefer to be a bit root-bound. So don't rush to repot them.
Hoyas are pretty chill when it comes to humidity. They can handle high levels (60-80%), but they are also cool with lower humidity.
Because Hoyas are natural climbers, they make great trellis plants! You can use wire, copper, moss, or coir trellises—whatever suits your style. Also, don’t forget that some Hoyas may be better suited as cascading plants, so feel free to experiment.
The million-dollar question: how to get your Hoya to bloom? I'll be honest—you should change your mindset. I've had Hoyas for years under grow lights, and blooms can still be difficult to achieve. So change your end goal and grow Hoyas for their leaves, shapes, and patterns, and then let the blooms be your bonus when they happen.
That said, if you're determined to see those flowers, here are a few tips:
I've been lucky enough to try out some amazing Hoyas from Proven Winners leafjoy™ (seriously, their plants are top-notch). Here are a few standouts:
I hope this little Hoya crash course has you excited to try out these amazing plants! They're hearty, gorgeous, and so diverse—and there's truly a Hoya for everyone. If you give them a shot, let me know how it goes!
To care for hoyas successfully, you’ve got to have two things: the knowledge to care for them successfully and healthy plants. Meet my new favorite houseplant grower: Proven Winner’s leafjoy™. With only the best plant genetics grown in a state-of-the-art, European greenhouse, you will not be disappointed in the variety and quality of your favorite plants from Proven Winner’s leafjoy™. This company has taken the guesswork out of plant shopping with plant tags that include scientific names and care guides, as well as color-coded collections for the different areas of your home that you want plants in!
Find plant joy in leafjoy™. Head to provenwinners.com to find your local leafjoy™ dealer and let me know which plant you take home on socials!
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